Due to the COVID-19 epidemic, the Australian economy and export of ceramic tile are expected to maintain a strong recovery and expand with data that estimated the real GDP growth rate to be 4.2 percent in 2022 and 2.5 percent in 2023.
Australia offers a friendly business environment, for foreign trade and free investment, and is effective in maintaining property rights in addition to having a stable economy. “It provides a safe and low-risk environment for investments and promotes the establishment of new companies, particularly in the industrial industry.
The construction sector with an annual income of US$360 billion (US$253 billion) and an annual growth rate of 2.4 percent over the next five years is about 9 percent of Australia’s GDP.
Most of the industry’s companies are small Australian businesses with 20 employees. Most construction materials are imported from abroad.
The development of residential and commercial infrastructure has been hampered by the growth of the Australian population, which increases by an average of 1.6% a year.
Supply of internal construction materials does not increase at the rate consistent with increased domestic demand, suggesting that the volume of imports is continuously expanding over a long and short period of time. In this regard, the diverse items and market thirst for diversity in international suppliers have been considered.
In order to highlight opportunities for Brazilian exporters of ceramic tiles, the study highlighted key features of the Australian market and the domestic construction industry in particular (growth prospects, major businesses, regulatory authorities, sector associations, certificates, etc.).
According to the results of this study, the time is right for new firms and goods to enter into the Australian market and Brazilian goods have higher price ratios and quality ratios than competitors.
Australia’s economic stability is supported by a stable political landscape, an open governance structure, and effective governance frameworks.
This is consistent with Australia’s ranking on the Ease of Doing Business Index, which shows a favorable market for Brazilian businesses.
Australia remains at second place to deal with COVID despite the enormous economic effects of the pandemic throughout the world. The limited spread of the virus in Australia has some benefits, but however, due to COVID-19, businesses have difficulty meeting health requirements.
Australia is associated with several countries in the Asia-Pacific region, including Singapore, and is a component of the Southeast Asia Logistics Center. The Asia-Pacific region is one of the most economically developed regions.
Australia continues to experience diversity in its labor force because it is a country that welcomes immigration from all over the world. The majority of Australian labor force is smart and talented, with the average wealth (US$57.801) being the highest per capita rate in the world.
Domestic demand and industrial income are largely driven by domestic trade. While exports in the construction sector are extremely scarce and dispersed, imports frequently take place with exports.
There are a large number of major local companies in the construction sector overseas and in countries like East Asia, England and the Middle East, and a significant portion of the biggest players in the sector are foreigners.
The presence of such a substantial percentage of international competitors suggests that Australian construction business is in high demand.
Seventy-seven percent of market shares for the Australian construction industry are held by New South Wales, Victoria and Queensland. About 80.5% of sector companies and 80.9% of industry income in Australia were also determined by these countries.
The New South Wales industry’s income ratio has recently increased to approximately 35.3 percent for the current government’s share of 33.1 percent of industrial enterprises, which is almost consistent with the government’s share of the population (32 percent).
The Australian market offers great opportunities for the entry of new businesses and the completion of goods such as ceramic tiles.
During the COVID-19 pandemic crisis, the Australian government supported the application of home construction, which has effectively responded to stimuli and is expected to increase positively over the next ten years.
Australia depends on imports to supply goods and price levels on its domestic market because domestic production cannot keep up with the demand for construction materials and finishing. Italy and Spain are the largest exporters of ceramic products to Australia after China.
This study shows that Australian importers are interested in their countries of origin. The need for diversification is related to the desire of customers to achieve higher quality products at more reasonable rates as well as the growing demand for more innovative, unique and sustainable products.
Due to the high logistical costs of trade and the fact that Brazil is still not a significant exporter of ceramic products to Australia, a strategy to enter the market, gradually away from products, starting with high standards and unique design that can compete with European products at more affordable final prices.
Partnerships with Australian distributors and companies who are aware of the market and are able to accommodate Brazilian products in the highest standard category are recommended, as advertising campaigns to promote local consumption have a significant impact on consumer preferences.
It is likely that introducing new items will be investment, as Australian customers will need some time to identify and communicate Brazilian goods with quality such as quality, stability and uniqueness.
Exporters can increase the share of products on the market by looking after importers return and open Australia’s doors to Brazilian products.
As a pioneer in exporting ceramic tiles, both in quality and quantity, on the continent we will feel good about working with all professional traders from all over the world.
Your comment submitted.